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Beretta - made in Italy, mastered in Tennessee

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Franco Gussalli Beretta, CEO of Beretta Firearms

A new tool used to promote Tennessee to international businesses features the Italian-based

Beretta firearms plant in Gallatin. The Tennessee Department of Economic and Community Development's (TNECD) recently released a video highlighting Beretta's nearly 500-year-old history and reasons the company chose Tennessee for its U.S. manufacturing facility.

"Tennessee is the No. 1 state in the nation for jobs created through foreign direct investment," said Jennifer

McEachern, Communications Director for the TNECD. "As such, we feel it is crucial that TNECD's directors of

business development in our seven international offices be provided with innovative recruitment tools they can utilize when meeting with companies abroad."

In the video, Franco Gussalli Beretta shares some of the history of the company held in his family for 15 generations. Viewers get glimpses of both Beretta's home factory in Italy and its new facility in Gallatin. Beretta also talks about the company's very deliberate site selection search that lead them to Tennessee and Gallatin for their only U.S. manufacturing plant.

Without giving away too much - you need to watch the video - here's a short quote: "The area of Gallatin where we later decided to build our factory had a good business infrastructure," Beretta said. "(Tennessee's) openness, friendship and also the fact that they are so dynamic."

Beretta is among several international companies to locate manufacturing facilities in Gallatin.

"Gallatin was already fortunate to have, among others, Samick Music, ABC Technologies, and Yapp USA Automotive," said James Fenton, Executive Director of the city's Economic Development Agency. "Our existing industry combined with Beretta's decision to move here has created even more international interest. We appreciate the TNECD providing us with another way to show international prospects why they should choose Tennessee."

Check out the video on YouTube - learn why Beretta chose Tennessee and Gallatin:

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