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As the holiday season approaches, Gaylord Hotels announces a new one-of-a-kind marquee Christmas pop-up experience that will debut this November at Gaylord Opryland.

Called “I Love Christmas Movies,” the new experience presents a multi-sensory exhibition in collaboration with Warner Bros. Consumer Products allowing guests to experience beloved holiday movies in a completely new way. The new pop-up experience anchors Gaylord Hotels’ lineup of renowned annual Christmas programming, promising an enchanting holiday celebration this year.

With the unveiling of the new I Love Christmas Movies immersive pop-up experience, visitors will enjoy enhanced holiday fun and delights as they discover this exclusive activity offered only at Gaylord Hotels for a limited time. 

I Love Christmas Movies presents a fully immersive exhibit featuring key moments from some of the most iconic Warner Bros. Pictures Christmas movies including The Polar Express, A Christmas Story, Elf, National Lampoon’s Christmas Vacation, and The Year Without A Santa Claus. As guests navigate the multi-sensory exhibits, they will enjoy over 13 fully immersive scenes complete with replicas of film props, audio clips and more, making participants feel as if they have stepped into part of the actual story. Guests will travel with Buddy the Elf from Santa’s North Pole workshop to New York City; take photos in front of the Griswold’s house adorned with thousands of Christmas lights; and more.

For more than three decades, Gaylord Hotels has become legendary for providing magical holiday events and activities for winter visitors to experience, and this year will be no different. A lineup of additional signature activities and experiences visitors have come to know and love over the years is being developed at each of the resorts that will be featured alongside the new I Love Christmas Movies experience.

With a full lineup announced soon, visitors can look forward to experiences such as a thrilling ice skating show at Gaylord Opryland, writing letters to Santa at Gaylord Rockies, a challenging Christmas-themed escape room at Gaylord Texan, and an elf training academy at Gaylord Palms.  Not to mention additional family-friendly activities at all four resorts, such as snow/ice tubing, scavenger hunts, gingerbread decorating and much more, all to be enjoyed within acres of airy indoor atriums decorated with millions of twinkling holiday lights, towering Christmas trees and thousands of shimmering ornaments.

“More than ever this winter, friends and families will be seeking places they can go to experience the joy and magic of the holiday season together in a safe setting, and we are looking forward to providing an amazing selection of unique and memorable experiences for them in a safe and secure manner,” said Mike Stengel, senior vice president of Gaylord Hotels at Marriott International.

As the safety of its guests and STARS (employees) is of paramount importance, the Christmas at Gaylord Hotels program is being developed in accordance with Marriott’s “Commitment to Clean” program and with enhanced protocols and social-distancing measures. Programming will also operate in consideration with the latest local, state and federal legislation.

Overnight Christmas packages inclusive of entrance into the I Love Christmas Movies immersive pop-up experience are available to book now. Tickets for Christmas at Gaylord Hotels will go on sale on Oct. 1.

For more information about the I Love Christmas Movies pop-up and Christmas programming at each hotel, visit iLoveChristmasMoviesExperience.com and  ChristmasatGaylordHotels.com, which will be updated with this year’s lineup soon.

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